14th October 2020
University of Huddersfield. Check-in and Blogging, journaling and reflective writing. Brightspace. https://brightspace.hud.ac.uk/d2l/le/content/118032/Home
We started week 3 with a check in from the tutors on how our group projects were doing and if there were any questions or issues that need answering. Then moving on, we had a lecture by Roddy Hunter on writing blogs and how to articulate these blog posts correctly.
We had an insight to the best blog sites to use for our project and the best ways in writing our posts. We were also given a written version of our brief to download and print if needed, after the tutorial our group decided to meet up in Discord and discuss the brief and carry on with our project development. We started to look into what our project needed this week and who had what tasks to complete, along with reflecting on the past weeks task and creative development.
Notes from this week
So, from our group call on discord we ended up being very productive this week. We have a name for our business - Hereafter.
Hereafter was inspired by Shauna Moorhouse and accepted by the team from Shauna’s amazing explanation of the word; “We started to look for words that meant ‘future’ looking at different languages and spelling of the word and I started to look for other meanings of the word future, Hereafter came up and we instantly loved it.” - S Moorhouse.
Hereafter means ‘from now on’ and even through the word means itself means the future, we felt an old timely vibe from this word and started to use it for out Instagram and website. Hereafter can be used to talk about what happens next after a moment and because we are visually depicting the future of the market this name linked in our ideas and understanding of our designs.
Over the time we have had to create our business, we have gone through many design ideas and ways in which we can brand our business. Chris Nutton who designed our website along with Renea came up with a short slogan that goes along with our design and beliefs –
‘Creating a better future’ our slogan describes our business and the service that we are creating, we are designing a more urban and beneficial future for the market and generating spaces that contain sustainable businesses and provide a potential growth to the town.
Instagram & Social Media
My task this week is to have a look into the marketing, promotion and social media side of our groups business. I have created an Instagram page for our group and Renea has created a twitter account for the group, we will be posting our journey from start to finish along with the teams creative work and profiles. Marketing will be a huge stage of our business planning, generating posters/flyers/website and social media will be a task that every one of our team is involved with. I will be our social media manager on our Instagram page and Chris looks after our website, everything that is added to these sites is then shared along by the rest of the team and this is a great way to get the word out about what we are doing. We allow anyone to share our images, story and business on their own sites if they so wish and appreciate everyone that does. Having a big online presence this day in age is essential for businesses to survive, we are currently working on digital content to show our followers and build a relationship with them and show the journey we have been on to bring them a new redesigned innovate urban space.
Instagram. (2020). Hereafterqueensgate [Screenshot]. Instagram . https://www.instagram.com/hereafterqueensgate/
My tasks for this week are to continue looking into marketing techniques and updating our social media page and collaborate with Chris, Shauna and Renea on the website, posters and colour palettes, these are below...
Working closely with Shauna on these colours, these will be used for the poster designs and the website. Shauna has the task to finalise a colour palette that the group will then stick to and generate our branding for the business. Finally, as a team we will be looking at creating a business plan that the team will stick to and pitch to our tutors for our formative and summative presentations.
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